the earlier label name now under "T-mobile of the Austria was max. mobile "admitted Handynetzes.

After the consortium to 25. 1996 the first private portable radio license for Austria had acquired, went in October 1996 the mobile transmitting net with the Slogan "max.-mobilely. - a net lifts starting from "on-line. Up to then the subsidiary company of the national post office and Telekom Austria (today Telekom Austria) held - the Mobilkom - the portable radio monopoly within the GSM range.

The partners of the were the German enterprises DeTeMobil and Siemens, the banks BAWAG, Bayerische Landesbank, RZB as well as the insurance Generali and interaccident. The crowns newspaper and the Telefondienstleister UTA were likewise involved (now Tele2UTA).

Look up excited above all the aggressive price strategy, then the max. first GSM was offerer in Austria, who offered at that time a tariff of "1 Schilling from max., very favorable for conditions, to max.".

Despite the complete assumption by T-mobile in the year 2000 and the internationalization of the mark in the year 2002 by renaming in "T-mobile Austria", generally linguistic usage the former name of the company holds itself. The mobile telephones are called often "Maxhandys ". The preference of the label name "max. "could do to the stamping SAMness of the Slogans "which a mobile phone without "lie or to the bulkyness of the new label name. The Maskottchen of max. mobile. ") by T-mobile for his loyalty program one maintained for the time being, before it was renamed in April 2006 in "flamingo ".

Chronology of the enterprise

• 1996
  • Acquisition of a GSM-900 portable radio license
  • October: Net start
• 1997:
  • October: Introduction of a Prepaid tariff ("klax.max.")
• 1998:
  • September: max.-mobilely a loyalty program introduces as a first Austrian network carrier
• 1999:
  • June: Acquisition of the chain Niedermeyer
  • July: Start of the fixed net offer ("max. plus. ")
• 2000:
  • April: The German Telekom becomes exclusive partner
  • October: Introduction of a loyalty program for Prepaid customers
  • November: Ersteigerung of a UMTS license
• 2001:
  • April: Introduction of GPRS
  • July: Start of a UMTS Testnetzes in Vienna
• 2002:
  • 18. April: max.-mobilely in "T-mobile Austria" is renamed

Market shares

During the last collection before renaming in "T-mobile Austria", on 1 April 2002, amounted to the market share at the GSM Mobilfunkmarkt in Austria 30.62%.

Related links

• T-mobile Austria
• Data over the portable radio market in Austria

Articles in category "Max.-mobilely"

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