The word yield model is a term from the economy, which became popular during that new Economy. It describes, from which sources and in which way an enterprise gains its income.
While by the use promise (VALUE per position) and selected creation of value architecture the cost side of the business model is defined, the business model contains also a description, from which sources and in which way the enterprise gains its income. From the yield model and the costs results the margin structure of the business model and thus also the value, which the enterprise for its owners generates.
Example of sources of yield of enterprises in the E-Commerce are subscriber fees, incomes from advertising, sponsor contributions and incomes from transactions, which can consist again of firm transaction fees, commissions for the forwarding of customers, firm or variable sales commissions or the direct sales of goods.
Text with permission of the author taken: Patrick (2001). Business models in the digital economics: Characteristics, strategies and effects, Josef Eul publishing house, Cologne Lohmar, P. 47.
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